Marketing through television commercials
While we were at a few government departments getting paperworks sorted out this week, we noticed that the televisions at the waiting area were not showing the television programs like they normally did last time. The LCD screens placed around the waiting area were flashing commercials after commercials.
Many people were actually watching the commercials as they have nothing to do while waiting for their turns. Looks like a win-win situation for the said government offices, by giving permission to the ad agency to do television marketing at the waiting areas, they probably get a kick back plus free supply of big flat screen televisions.
We actually got to know some local businesses that we never heard of through some of the commercials. Isn’t it a good idea for local businesses to get some exposures?
